HI THERE, I’M EMMA

I'm a brand builder, innovation leader, and storyteller who thrives at the intersection of creativity, strategy, and consumer insight.

Over the past decade, I've built my career helping organizations turn big ideas into brands people genuinely care about. Today, I lead innovation brand development at The Boston Beer Company, where I help bring new products, brands, and experiences to life, from early concept development and consumer strategy to launch planning, marketing, and commercial execution.

My background spans brand strategy, marketing, research, user experience, and data storytelling. Before joining Boston Beer, I led marketing at Lamplighter Brewing Co. and previously worked in data strategy and communications at the U.S. Green Building Council, experiences that shaped my belief that the best marketing combines rigorous thinking with great storytelling.

What excites me most is building something from nothing: uncovering consumer truths, shaping brand identities, leading cross-functional teams, and turning ambitious ideas into products and campaigns that resonate in the real world.

Whether I'm developing a new beverage brand, crafting a go-to-market strategy, mentoring teams, or obsessing over the details of a creative brief, I bring the same approach: stay curious, think strategically, and make work people remember.

And when I'm not working, you'll usually find me exploring the food and beverage scene, chasing creative side projects, and enjoying some good coffee.