Overview

Lampfest is an annual anniversary celebration and beer festival organized by Lamplighter, aimed at providing our customers with a unique experience to celebrate our passion for brewing great beer. I conceived the vision for Lampfest in 2021 with Lamplighter's co-founders with the goal of creating an unforgettable anniversary celebration for our community of customers and supporters. The event aims to showcase our core beers as the main “attractions”, while emulating the energetic atmosphere of a music festival.

To ensure the success of Lampfest, an effective marketing campaign was crucial to create awareness, generate excitement, and drive attendance to the event. I lead my team in the following strategies:

• Brand Style Set Creation: I worked with Blue Rock Studio, a graphic design firm, to create a brand style set that complements our core branding and emulates the vibrancy, energy, and artistry of a music festival.

• Event Positioning: positioned as a one-of-a-kind experience where true beer enthusiasts can celebrate Lamplighter's brewing prowess. The event was marketed as a must-attend celebration for followers of our brand and local beer enthusiasts.

• Digital Marketing: A comprehensive online marketing strategy to reach a wide audience. This includes leveraging social media platforms, email newsletters, digital advertisements, and our website to build excitement, provide event details, and drive ticket sales.

• Merchandise: Building off the music festival theme, we created a limited line of festival merchandise, including t-shirts, posters, and stickers, to allow attendees to take home a piece of the experience and extend the event's reach.