LUMINARY SOCIETY
Brand Development, Program Management for Lamplighter’s subscription-based bottle society.
Overview
In 2019, I worked with Lamplighter’s co-founders to launch the Luminary Society - Lamplighter’s membership-based bottle program which gives members access to exclusive, small-batch barrel-aged beers. We sought to create a program that honored the labor-intensive craft and care that went into producing these special projects, and positioned the Society as an offering for the members of our community most passionate about beer and brewing.
Now in it’s fourth programmatic year, we’ve released 20+ small-batch bottles to this society which serves 250+ members annually.
PROGRAM COMPONENTS
During my tenure, I have successfully executed various program components:
Website Development and Membership Registration Process: Spearheaded the development of our registration process, first through Shopify, and later, in response to evolving needs, I facilitated the transition to an enhanced membership registration process utilizing Typeform.
Event Programming: Orchestrated an impressive array of event programming centered around our bottle releases. This included not only tastings and tours but also engaging activities such as beer dinners and pairing classes.
Program-Specific Merchandise: Designing program-specific merchandise including t-shirts, stickers, magnets, and custom glassware.
Packaging Design & Program Branding: Collaborated closely with contracted graphic designers to conceptualize and implement packaging designs for each bottle, as well as cohesive program branding. The branding is intended to be sophisticated and mysterious, uniquely intended for products that aren’t ever publicly released.