skills

Writer with the ability to adapt voice for everything from web content to research papers

Creative problem solver with analytic skills to back it up

Design thinker with a background in user experience design

Product photographer and social media manager, with a knack for moving outside the box

experience

Lamplighter Brewing Co. | Marketing Director, July 2018 - present

Oversee strategic branding, including leading on a logo re-design and establishing brand guidelines
Manage Facebook, Twitter, and Instagram accounts, doubling Instagram followers from 17k to 32k in 18 months
Create content, manage, and advise on user experience and design for lamplighterbrewing.com, coordinating with designers and web developers
Compose all copy and advise on design for can labels, materials for accounts and sales team, and taproom print materials
Coordinate 15 – 20 events monthly, including coordinating pop ups with exciting new restaurant concepts, on and off-site private events with individual and business clients, non-profit partnership events, and public-facing ticketed events: movie nights, game shows, and beyond
Direct two membership-based programs: Luminary Society, a subscription-based bottle society of 200+ members, and Mug Club, an exclusive taproom membership program of 100 members
Coordinate all retail operations including product design, coordination with manufacturers, online store operations, and management of retail staff
Lead staff education through weekly staff meetings: setting curriculum, working with managers to develop lessons, and teaching
Help the business survive a pandemic.

U.S. Green Building Council, Center for Green Schools | Data Strategy + Storytelling, July 2015 – June 2017

Led multiyear initiative to define measurement framework and develop a platform which schools can use to track their progress towards sustainability
Created and managed web content for centerforgreenschools.org, including publication of over 30 blog articles and a complete redevelopment of website content in 2016
Crafted communication campaigns reaching thousands of green schools advocates through email, social media, articles, and partner promotion

U.S. Green Building Council, Center for Green Schools | Research Intern, July 2013 – June 2015

Graphic Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom), Sketch

Content Editing: Wordpress, Microsoft Office Suite

Mapping: ArcMap and ArcGIS

Analytics: IBM SPSS