Resume

skills

Writer with the ability to adapt voice for everything from web content to research papers

Creative problem solver with analytic skills to back it up

Design thinker with a background in user experience design

Product photographer and social media manager, with a knack for moving outside the box

experience

Lamplighter Brewing Co. | Marketing Director, July 2018 - present

  • Oversee strategic branding, including leading on a logo re-design and establishing brand guidelines

  • Manage Facebook, Twitter, and Instagram accounts, doubling Instagram followers from 17k to 32k in 18 months

  • Create content, manage, and advise on user experience and design for lamplighterbrewing.com, coordinating with designers and web developers

  • Compose all copy and advise on design for can labels, materials for accounts and sales team, and taproom print materials

  • Coordinate 15 – 20 events monthly, including coordinating pop ups with exciting new restaurant concepts, on and off-site private events with individual and business clients, non-profit partnership events, and public-facing ticketed events: movie nights, game shows, and beyond

  • Direct two membership-based programs: Luminary Society, a subscription-based bottle society of 200+ members, and Mug Club, an exclusive taproom membership program of 100 members

  • Coordinate all retail operations including product design, coordination with manufacturers, online store operations, and management of retail staff

  • Lead staff education through weekly staff meetings: setting curriculum, working with managers to develop lessons, and teaching

  • Help the business survive a pandemic.

U.S. Green Building Council, Center for Green Schools | Data Strategy + Storytelling, July 2015 – June 2017

  • Led multiyear initiative to define measurement framework and develop a platform which schools can use to track their progress towards sustainability

  • Created and managed web content for centerforgreenschools.org, including publication of over 30 blog articles and a complete redevelopment of website content in 2016

  • Crafted communication campaigns reaching thousands of green schools advocates through email, social media, articles, and partner promotion

U.S. Green Building Council, Center for Green Schools | Research Intern, July 2013 – June 2015

software

Graphic Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom), Sketch

Content Editing: Wordpress, Microsoft Office Suite

Mapping: ArcMap and ArcGIS

Analytics: IBM SPSS